Ecomdigest Jewelry Newsletter - 09.12.2024

PLUS: Bulgari’s Tubogas Collection Celebrated with Star-Studded Brooklyn Event!

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Ecomdigest
September 12, 2024 • Reading Time: 7 minutes

Specialty Bites 🍪

The Cannes Film Festival might be the reigning champ of dazzling jewellery, but Venice is giving it a run for its money with a more refined, vintage flair. Forget the oversized bling; this year, it's all about brooches, precious stones, and subtle elegance. Picture Angelina Jolie rocking an archival Panthère brooch, once worn by Maria Callas, or Cate Blanchett draped in repurposed Louis Vuitton pearls. These aren't just accessories; they're stories wrapped in gold and gems.

Angelina Jolie, always the showstopper, sported Cartier pieces that could make even the most jaded fashionista swoon. Cate Blanchett, not to be outdone, opted for Louis Vuitton, proving that pearls can be both classic and cutting-edge. Monica Bellucci and Mariacarla Boscono also made waves with their Cartier and Pomellato selections, respectively, adding a touch of old-world glamour to the red carpet.

Jenna Ortega and Taylor Russell brought youthful energy to the mix with Dior Joaillerie and Tiffany & Co., respectively. And let's not forget Hoyeon Jung, who turned heads with her Louis Vuitton ensemble. Each piece was a masterclass in how to blend tradition with modernity, making the Venice Film Festival a veritable treasure trove of style.

So, while Cannes may have the glitz, Venice has the gravitas. It's not just about the size of the gem but the story it tells. And this year, Venice's jewellery game is speaking volumes.

Bulgari celebrated its new Tubogas jewelry collection with a golden-hour event at Brooklyn's historic Domino Sugar Factory. The soirée featured art installations, live performances, and music by Masego, attracting stars like Naomi Campbell and Dakota Johnson. The collection will be showcased at Bulgari's Fifth Avenue boutique.

Tiffany & Co. plans to downsize its Shanghai flagship store by half due to declining luxury sales in China. The store, opened in 2019, will vacate space later this month. This move highlights the challenging business environment for luxury brands amid economic slowdown and increased price sensitivity among Chinese shoppers.

Italian Jewelry Boutique, owned by Dariya Colpo, opens in Beverly Hills, offering exquisite Italian craftsmanship from brands like ERA and Zancan. This vibrant hub attracts Hollywood celebrities, featuring customizable jewelry and a charming mascot, Sunny. Located among luxury giants, it promises an unforgettable shopping experience.

Leviev showcased $50 million in jewelry at New York Fashion Week, collaborating with designer Bach Mai. The highlight was a $5 million necklace featuring a 32-carat Fancy Yellow diamond. Inspired by Cecil Beaton's iconic photograph, the show combined couture gowns with exquisite jewelry, creating a stunning visual spectacle.

Industry Appetisers 🥨

Once Insurance Group has launched a unique insurance product offering a one-time premium for five-year coverage of small valuables like watches and jewellery. This digital, no-appraisal-required policy saves customers about 35% over traditional options and eliminates recurring premiums, making it a simple, affordable choice.

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Snapchat users in the US shop more frequently than Instagram users, with 16.3% making weekly purchases compared to Instagram's 8.2%. Despite Facebook's larger user base and annual purchase popularity, Snapchat's intuitive shopping features and short video content drive its success among younger consumers. Social media shopping is booming!

Google's Jyotika Prasad discusses the impact of a shortened holiday shopping season, emphasizing the need for agility and data-driven strategies. Google introduced new advertising tools to optimize campaigns using AI, with 80% of customers already leveraging AI-powered products. Retailers aim to build lasting customer relationships through innovative ad solutions.

Ecomdigest is a Contentive publication in the DTC Ecommerce division