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- Ecomdigest Jewelry Newsletter - 09.19.2024
Ecomdigest Jewelry Newsletter - 09.19.2024
PLUS: Cartier’s Black Alley Cat Brooch Fetches $50K at Christie's Auction
Specialty Bites 🍪
Foundrae has just dropped its Golden Hour collection, and it's a 46-piece spectacle of medallions, statement bracelets, huggies, and heart-shaped charms. Inspired by that magical time just before sunset, when the sky turns into a painter's palette of rose and lilac hues, this collection is all about capturing those fleeting moments. Why? Because when the sun is about 6 degrees above or below the horizon, it plays a little game with the Earth's atmosphere, scattering blue and violet wavelengths and leaving us with a sky drenched in orange and red.
Beth Hutchens, Foundrae's co-founder and creative director, decided to bottle this magic into fine jewellery. Think pink tourmaline, garnet, champagne citrine, and violet spinel, all set in warm-toned 18-karat yellow gold. It's like wearing a piece of the sunset on your wrist. The collection isn't just pretty; it's a statement. Each piece is designed to inspire reflection and serve as a symbol of peace and discovery.
And let's talk specifics. The Love multi heartbeat strong heart bangle? A cool $20,900. The Internal Compass mini cluster small chubby hoop set? Yours for $2,495. And if you're feeling extra fancy, the limited-edition Internal Compass pendant, featuring a bi-color ametrine, will set you back $42,500. But hurry, it's only available until January.
So, if you're looking to add a touch of golden hour magic to your life, Foundrae's got you covered. Just be ready to drop some serious cash.
Cartier's Black Alley Cat brooch, featuring carved jasper fur and yellow diamond eyes, sold for $50,400 at Christie's auction, more than double its estimate. Originally owned by model Nina Dyer, the 1962 piece reflects her love for cats. This sale kicks off the spooky jewelry season.
JEWELRY INDUSTRY
Mignon Faget Celebrates 55 Years with New Legacy Collection
Mignon Faget celebrates its 55th anniversary with the Legacy collection, blending new and old designs. The collection features necklaces, bracelets, earrings, cuffs, and rings in sterling silver and 14-karat gold. As founder Mignon Faget retires, the brand shifts focus to its jewelry, emphasizing heritage and modernity.
Jewellery designer Fei Liu has launched the Rayon de Miel collection, inspired by honeycombs. Featuring hexagon-cut lab-grown diamonds in bezel settings, the collection is available in 9ct white, yellow, and rose gold. Priced from $390, it combines luxury with a contemporary aesthetic, reflecting nature's structured beauty.
JEWELRY INNOVATIONS
Lab-Grown Diamonds: The Future of Luxury Jewelry and Watches
Lab-grown diamonds, chemically identical to natural ones, offer ethical and creative advantages. Despite higher emissions, innovations like green energy labs and unique designs are reshaping the luxury market. Brands like TAG Heuer and Ammil are pioneering this shift, blending sustainability with imaginative possibilities in jewelry and watches.
Performance Platters 🍽️
DIGITAL MARKETING
New report reveals essential digital marketing trends for 2024
Fospha's latest report, "The State of E-Commerce H2 2024", reveals crucial trends that will shape your marketing strategy. What's inside:
📱 How the major platforms' KPIs have trended in 2024, and where you should be investing.
🚀 How to access Paid Social's huge scaling potential.
✨ The most effective Google channel of 2024.
🎯 Full-funnel strategies for Meta, TikTok and Snapchat
Let's break down the platform-specific insights:
TikTok: Emerging as a powerhouse for efficient new customer acquisition
Meta: Maintaining strong performance with competitive CAC
Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods
These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential.
WPP and Coca-Cola topped the 2024 Cannes Lions creative charts, with Coca-Cola winning 17 awards. WPP was named Creative Company of the Year. Heineken and Apple followed in the rankings. The United States was the most creative country. The LIONS Creativity Report highlights impactful creativity driving growth.
ECOMMERCE INNOVATION
Shopify and Roblox Partner for In-Game Shopping Revolution
Shopify partners with Roblox to integrate in-game shopping, allowing brands to sell physical items directly within the game. This collaboration targets Roblox's 80 million daily users, with a full launch in 2025. Shopify's president highlights the endless possibilities, emphasizing the future of immersive commerce in the digital world.
MARKETING INSIGHTS
Five Trends Shaping Brand Collaborations Today
We Are Social's new study highlights five trends reshaping brand-creator collaborations: creators reinventing themselves, relatable realism, influential allies, credible creativity, and extreme influence. Brands should adapt to these shifts, partnering with creators through lifestyle changes and focusing on relevant, stable content over aspirational luxury.
Ecomdigest is a Contentive publication in the DTC Ecommerce division