Ecomdigest Jewelry Newsletter - 09.26.2024

PLUS: Join TikTok, Seraphine and Sweaty Betty for Fospha's BFCM live discussion on October 3

Editor’s Pick 🌟

Peak season is the single best opportunity for D2C brands. 

To help you capture it, Fospha has assembled a panel of industry experts. Join them for a live discussion featuring leaders at Sweaty Betty, Seraphine, and the Head of Measurement at TikTok. 

📅 Date: Thursday, 3 October 2024 

🕒 Time11 AM EST / 4 PM BST 

P.S. You'll have the chance to ask the experts questions about peak season strategies in real-time!

Gain exclusive insight into: 

  1. Proven tactics to maximize peak period opportunities, shared live by experts 

  2. Strategies for capturing customers efficiently through a full-funnel approach 

  3. Insights on growing your customer base profitably with effective measurement 

  4. Methods for identifying and capitalizing on growth headroom for efficient scaling across channels 

Specialty Bites 🍪

Tiffany and Co. celebrates 50 years of Elsa Peretti with new anniversary designs. The collection features reissued classics and bold new pieces, including Bone cuffs with pavé diamonds and limited Mesh styles. Available globally and online, these designs honor Peretti's legacy and Tiffany's heritage of innovation.

Issa Rae has launched a 22-piece jewelry collection with Cast, featuring modern, minimalist designs in 14-karat gold and sterling silver. Inspired by timeless elegance and personal significance, the collection includes rings, hoops, and a unique flip pendant. Prices range from $250 to $5,900, available at Cast boutiques and Nordstrom.

Jewelry brand Abbott Lyon launches Charms for Charity on September 20, 2024, starting with a bracelet for Children with Cancer UK. The initiative aims to support various charities, including CoppaFeel and Many Tears Animal Rescue, through bespoke bracelet designs, donations, and volunteer efforts.

KAY Jewelers and Monique Lhuillier have launched their first colored lab-created diamond engagement ring collection. Featuring pink, blue, and yellow diamonds, the collection includes 12 rings set in 18K gold. This collaboration blends classic elegance with modern innovation, offering unique, personalized choices for couples. Available online and in select stores.

Cece Jewellery's new Extraordinary Lovers collection celebrates love with 15 unique pieces, including engagement rings, lockets, and diamond charms. Inspired by art and mythology, founder Cece Fein Hughes uses hand-painted champlevé enamel scenes to tell romantic stories. The collection is available on Cece Jewellery's website.

Performance Platters 🍽️

Brands like Belgian Boys and Olipop are shifting their focus to reach U.S. shoppers in smaller cities. They are investing in retail media networks and hyper-localized marketing to connect with busy parents and larger households. Platforms like Hummingbirds help brands create targeted campaigns, driving sales in specific regions.

Perplexity, backed by Nvidia and Jeff Bezos, is in talks with brands like Nike and Marriott to revolutionize AI-powered search advertising. They aim to replace Google's auction-based system with sponsored questions featuring AI-generated answers. This shift promises unbiased answers while enhancing user experience and advertising effectiveness.

VTEX's survey reveals that 45% of U.S. consumers have engaged in live shopping, with men leading in participation. Social video commerce is also popular, especially among Gen Z and millennials. Brands should leverage these trends, focusing on consistent, engaging experiences to boost consumer engagement and sales.

Ecomdigest is a Contentive publication in the DTC Ecommerce division