Ecomdigest Jewelry Newsletter - 10.17.2024

Uncut Stones Revolutionize Modern Jewelry Design

Author

Sophie Bruxner-Randall
October 17, 2024 • Reading Time: 8 minutes

Ad Week New York 🎤

ADVERTISING INSIGHTS
Advertising Week NYC Recap

💡 Balancing Fame and Flow in a Post-Privacy Landscape, by Sam Carter, CEO of Fospha.

AdWeek NYC 2024 was packed full of fresh ideas and powerful reminders of evergreen principles. From navigating privacy challenges to ensuring sustainable brand growth, here are my key takeaways that all brands should be implementing:

  1. Balance Fame and Flow: Brands that focus too much on short-term conversions and neglect long-term brand-building efforts fall into the ‘doom loop’, converting only existing demand without generating new demand. Eventually the convertible audience is exhausted, efficiency plummets, and the brand finds itself in trouble. To avoid this, brands need to strike the right balance between conversion and long-term brand awareness to sustain growth.

  2. Go Full-Funnel for Measurement: To balance short and long-term goals of conversion and brand awareness, marketing teams need to be able to measure the impact of both. Last Click attribution chronically undervalues awareness activities, so brands should opt instead for measurement tools that use a full-funnel methodology.

  3. Privacy-Proof Your Tech Stack: With third-party cookies deprecation and new privacy regulations cropping up regularly, brands need to accept the death of user-level data and embrace privacy-centric solutions to future-proof their measurement.

Read the full article here.

Hot in D2C eCommerce 🔥

AI POWERS PRIME
Amazon Prime Big Deal Days 2024 Breaks Records with AI and Innovation (top links below 👇)

Amazon’s Prime Big Deal Days 2024 made history with the largest October shopping event ever, saving Prime members over $1 billion globally. This year’s event highlighted Amazon’s cutting-edge AI tools, including its AI assistant, Rufus, and drove massive sales across electronics, toys, and apparel. Top brands like Apple and Dyson offered unbeatable deals, setting the stage for a promising holiday shopping season.

Momentum Commerce reported a 41% sales increase on Day 1, with brands like Crocs and Lego leading the charge, while regions like Canada and Europe saw notable growth despite weather impacts affecting the U.S. Competitors Target and Walmart also launched early sales events, but Amazon's use of innovative shopping tools and AI set it apart in an increasingly competitive market.

For deeper insights into this record-breaking event, explore these key sources:

Industry Gems 💎

Sotheby's will auction jewels from Tsar Ferdinand I of Bulgaria, showcasing 114 lots, including a standout yellow gold tie pin with colored diamonds. The collection, reflecting Ferdinand's opulent taste, offers a glimpse into European royal history. The auction occurs on November 13 in Geneva during Sotheby's Luxury Week.

82.5 Communications has won the creative mandate from De Beers Group to enhance the appeal of natural diamonds in India. This collaboration aims to deepen consumer connections through campaigns highlighting diamonds' rarity and value, while also improving retailer communications and driving business impact in the jewelry sector.

Jewelry designers are embracing rough and tumbled gemstones for their natural beauty and unique appeal. Brands like Tiffany and Pomellato incorporate these stones into their collections, offering a fresh alternative to traditional faceted gems. This trend highlights the understated elegance of uncut stones, providing a distinctive option for jewelry enthusiasts.

LVMH investors are concerned about weak demand in China, impacting luxury sales. Economic uncertainty and cautious spending among Chinese consumers have led to lowered sales forecasts. However, there's optimism for future growth, with LVMH expanding partnerships and projects in China to boost market share and consumer confidence.

Dianne Feinstein's jewelry auction at Bonhams Los Angeles exceeded expectations, grossing over $500,000. Highlights included a platinum and diamond ring selling for $108,450 and a Buccellati bangle fetching $17,920. The auction was part of a larger sale of Feinstein's personal items, which totaled $1.9 million.

Discover the allure of Chaumet's jewelry through the lens of renowned photographers like Guy Bourdin and Mario Testino. Their work is celebrated in the Chaumet Photographers Gaze, a retrospective that you can explore at Paris Photo from November 7-10. This exhibition offers a unique glimpse into the captivating world of jewelry photography.

Boodles introduces the Fifth Avenue collection, celebrating 25 years with the Ashoka diamond cut. This collection blends art deco designs with rare pink diamonds, showcasing the brilliance of British craftsmanship. Meanwhile, Pragnell's Lagoon Tourmaline collection features stunning teal gemstones from Namibia, responsibly sourced and inspired by the African coastline.

Tiffany & Co's revamped London boutique offers a visual treat with window installations by Damien Hirst. Laurence Graff's Signature collection and Kiki McDonough's Detachable Drop earrings provide customizable elegance, perfect for expressing your unique style.

Performance Platters 🍽️

Microsoft is transitioning from its retail media platform, PromoteIQ, to a partnership with Criteo. This shift reflects the evolving retail media landscape, emphasizing the need for adaptable strategies. While PromoteIQ's closure isn't officially announced, the move highlights the importance of resilient, owned architectures in the dynamic ad tech industry.

Amazon's Amelia AI, currently in Beta, aims to assist sellers with insights and advice. While it simplifies tasks for new users, its potential lies in evolving features like competitive analysis and content optimization. Amelia is promising, but its future impact on Amazon sellers remains to be seen.

Advertising Week New York highlighted three key trends: the scarcity of third-party data, the rise of the creator economy, and the pressure on marketers to prove ROI. Brands must leverage first-party data, embrace TikTok's potential, and focus on measurable outcomes to succeed in this evolving landscape.

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