Ecomdigest Jewelry Newsletter - 10.31.2024

PLUS: Hermès defies trends, thriving globally with a dazzling mix of luxury and loyalty.

Author

Sophie Bruxner-Randall
October 31, 2024 • Reading Time: 5 minutes

Insight of the Week 📖

Couldn’t make it to Chicago for Shoptalk Fall? In this post, Jamie Bolton gives us a rundown of the key trends and strategies brands are betting on in Fall 2024:

🔑 Invest in Brand: Investing in brand has never been more important. Full-funnel strategies on Paid Social are now crucial, allowing brands to both build awareness and drive conversions in-platform. As Kyle Leahy from Glossier puts it, “People want to be part of something bigger.”

🛍️ Go Omni for Growth: As D2C growth hits limits, embracing an omni-channel sales approach is key to staying resilient. Brands like Solo Stove and Chinese Laundry are leading with strategies that don’t replicate D2C on third-party retail, finding unique advantages in each.

✈️ Go Global: With lower CPMs and wide-open markets, the EU offers significant growth opportunities. Effective localization strategies are essential for US brands looking to expand abroad.

For a deeper dive, check out the full post here!

Niche Nuggets 🔎

Hannah Martin's latest jewelry collection, "The Perfect Drug," is inspired by a Nine Inch Nails concert and personal heartbreak. Featuring 26 pieces, it blends punk aesthetics with innovative design. Martin's work, influenced by music and art, reflects her personal journey and creative evolution in the jewelry industry.

Reed Krakoff revitalizes John Hardy by blending its core identity with modern design. His leadership has led to a new store at Rockefeller Center, exclusive collections, and a focus on sleek, sophisticated jewelry. Krakoff's approach emphasizes refining existing products and expanding men's styles, appealing to evolving customer tastes.

Hermès defies the luxury market slowdown with an 11% sales increase in Q3, driven by loyal clients in China and the U.S. Despite challenges, Hermès' diverse product range, including leather goods and jewelry, continues to thrive. The brand's strategic expansions and resilient customer base ensure ongoing growth.

HUBLOT and Takashi Murakami have released a limited edition MP-15 watch, featuring Murakami's "smiling flower" and a central flying tourbillon. This art-watch, adorned with 444 gemstones, is limited to 20 pieces and priced at $374,000, showcasing the blend of high horology and art.

Modern brides are embracing diverse jewelry trends, balancing classic and bold styles. While some opt for heirloom pieces, others prefer renting unique items for their wedding day. Customization remains popular, allowing brides to create meaningful, personalized pieces. The focus is on versatile, wearable classics that blend tradition with contemporary flair.

Performance Pulse 📈

Google Performance Max enhances eCommerce campaigns by utilizing multiple Google platforms, offering increased reach and automation. It provides an 18% conversion boost, real-time insights, and efficient ad targeting. Businesses should leverage audience segmentation and automated asset creation to optimize results, maximizing return on ad spend and campaign effectiveness.

Amazon Marketing Cloud (AMC) offers a suite of tools to enhance your campaigns. Use Amazon Ads for product visibility and create cost-per-click ads. AMC centralizes campaign management, providing near real-time metrics. For assistance, contact Amazon Ads; budget minimums apply. Cookies are used to improve services.

Every performance marketing campaign can incorporate brand elements to reinforce brand identity, while brand marketing efforts can successfully leverage performance metrics to refine messaging and engagement strategies - but getting the balance right is where the magic happens.

Ecomdigest is a Contentive publication in the DTC Ecommerce division